GAYLORD, MICHIGAN
(989) 370-4280

CLIENT

Main Street Shoes (Fictional)

DISCIPLINE

Web Design

DATES

Spring 2014

SOFTWARE

Photoshop and Illustrator

OVERVIEW

Mainstreet Shoes is set in a small town, and is a low profile local store. To give a strong sense of professionalism this design was created to have similarities to the corporate shoe industry, but with a unique flare that is expected of a small town store. Focusing entirely on merchandise, a simplistic and bold approach is the foundation of this design.

LOGO PROCESS

To create a sense of comfort of a small town, the logo was created through a hand drawn process. To continue the painterly style, very light brush strokes were made to create am abstract resemblence of the outline of a shoe. With a sense of contrast, blues and greens are used to set back the strong tone of the white title. As well a thin tall font was used to match the style of the shoe.

CONSISTENCY & STYLE

Making the products the center of focus is the key to this design. The flat, minimalistic graphic elements contrast the photographed shoes, creating a sense of hierarchy. This sets the design style, and was applied throughout. Everything, down to the hover-states, has a strong center of focus with simplistic surrounding elements.